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How to grow a SaaS business | The Early Days by DULO (S3E1)


Question of the day: What is your biggest pain point in growth marketing that you have right now?

How to grow a SaaS business with modern tools and strategies? Discussing growth marketing for entrepreneurs with Foti Panagio of Growthmentor.com.

Foti Panagio (https://twitter.com/fotipanagio) is the co-founder of Growthmentor (https://growthmentor.com) - a platform that connects founders and marketers with growth mentors. We were first introduced to Foti and Growthmentor thanks to Julian who is an active mentor on the site.

Growthmentor is Foti’s first attempt at entrepreneurship and in our conversation, we touch on a lot of topics around the early days. We go behind the scenes of the process of idea validation, transitioning from full-time employment to part-time entrepreneurship, the biggest challenges facing the business today, tracking key performance indicators (KPIs) and much more. As we go along, Foti shares a lot of useful resources, tools, and methods he uses to steer the growth of the business.

Topics we cover in this episode:

02:44 - Who is Foti and the origin of Growthmentor
05:20 - Previous startup experience
06:04 - Foti's first steps into solo entrepreneurship
08:40 - How Foti validated the idea for Growthmentor
13:50 - Transitioning from a full-time job to part-time entrepreneurship
15:00 - Balancing family and co-founder relationship with a spouse
17:15 - Splitting responsibilities between co-founders
18:50 - What's the current focus of the Growthmentor team
24:00 - Foti's current biggest challenge
26:40 - Timeframe to start monetizing
27:20 - What KPIs is Growthmentor tracking
28:22 - How are they tracking KPIs
31:15 - Plans for Startup Grind
32:36 - Nailing the elevator pitch
35:08 - Resources and techniques for starting and growing a business
37:27 - Delegating work to virtual assistants
38:00 - Following up with cold leads and personalized outreach
39:30 - Resources for growth marketing and performance marketing
40:22 - Future plans, targets, and ideas for the next 6 months
46:40 - How does Foti go around selecting mentors for the platform
50:00 - Foti's question to the audience: "What is your biggest pain point in growth [marketing] that you have right now?"

Useful Resources and Links:
Connect with Foti - twitter (https://twitter.com/fotipanagio), LinkedIn (https://www.linkedin.com/in/fotis-pan...)
Check out Growthmentor - https://growthmentor.com
AdWords - Google's advertising platform, useful to run A/B tests - https://adwords.google.com
instapage - quick landing page creation - https://instapage.com/
2018 Marktech Landscape Plan - overview of marketing technologies for 2018 - https://chiefmartec.com/2018/04/marke...
Trello - project management software - https://trello.com
Google Drive - document and cloud storage set of tools - https://drive.google.com
IndieHackers - a community of entrepreneurs - https://indiehackers.com
Zest.is - marketing content aggregation - https://zest.is
useloom - a browser extension that to share a recording of your screen with audio and video - https://useloom.com
UpWork - if you want to look for virtual assistants - https://upwork.com
woodpecker.co - automated cold emails and follow-ups - https://woodpecker.co
bellcurve.com - growth marketing agency - https://bellcurve.com
Julian Shapiro’s guides on growth marketing - https://www.julian.com/guide/growth/i...

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